The 15-Second Trap
Have you ever opened Instagram or YouTube to look up one specific thing, only to realize forty minutes later that you've swiped through dozens of Reels or Shorts?
You aren't lacking discipline. Every major short-form feed relies on variable reward schedules — the exact same neurochemical trigger used in slot machines.
Friction Over Restriction
Complete digital detoxes rarely work long-term. You still need your phone for messaging, navigation, and work. The goal isn't isolation — it's breaking the unconscious loop before it starts.
By inserting a brief moment of friction right as a short-form video begins playing, your brain switches from automatic passive consumption back to deliberate conscious choice.
Build intentional phone habits without total restriction.
Zero Loop introduces micro-friction right as short-form video loops start — helping your brain switch back to conscious choice.
Coming to Google Play